For companies across industries, AI can be a powerful growth tool by unlocking insights, capabilities and productivity. For financial services, it could go even further by transforming how institutions and individuals interact with their financial services providers.
AI’s contribution to the global economy is currently estimated to be $19.9 trillion through 2030, driving 3.5% of global GDP.1 Many practical uses of AI are already embedded in industries like financial services, with the technology beginning to transform the way products and services are offered, opening the door to innovation, new operating models and inspiring how organizations reimagine growth.
REPORTED USE CASE OF AI WITHIN BUSINESS & TYPES OF USE CASES
Sources: BNY Advisors as of November 2024. U.S. Census Bureau. Business Trends Outlook Survey, Artificial Intelligence supplement.
Advancements in AI have enabled financial institutions to leverage large datasets to generate market insights, use generative AI to help improve decision-making and enhance client experience and harness machine learning and natural language processing to automate. AI is also being used to develop sophisticated trading algorithms, detect fraud and cyber threats, and provide and enhance personalized financial planning.
At BNY, we built our enterprise AI platform, Eliza, on the premise of foundational, reusable capabilities. Eliza is designed to enhance client service and company operations while also driving a culture of innovation for our employees. Named after Eliza Hamilton, wife of our founder Alexander Hamilton, Eliza offers BNY employees a marketplace of AI solutions, access to approved datasets and a community for showcasing initiatives and tools. As a company-wide resource, Eliza empowers employees with advanced AI capabilities to streamline workflows and foster innovation across the company within a robust governance framework.
Through broad employee engagement, BNY’s AI Hub, established in 2023 to bring together data scientists and AI professionals from across the firm, was able to identify problem statements and develop foundational capabilities to deploy the first large wave of generative AI solutions in 2024. The focus of the AI Hub is now on deploying, adopting and scaling solutions for additional high-impact use cases. The process for exploring AI use cases is driven by business needs, prioritizing problem statements based on impact (e.g., financial and risk reduction) and feasibility (e.g., data availability, technical capabilities and legal/regulatory considerations).
We are already leveraging AI across multiple parts of our business to drive growth.
Process Excellence: According to a report by Accenture, AI can increase productivity by 40% through automation of repetitive tasks and optimization of workflows,2 enabling businesses to achieve more in less time and reallocate time saved to more strategic work. BNY aims to evolve from utilizing AI for basic automation to autonomous operations, focusing on increasing operating leverage through AI-driven processes with appropriate controls and human oversight. This could help streamline operations, enhance efficiencies and improve risk management and compliance, helping to scale operations and minimize proportional cost increases. For example, we implemented an AI solution for anomaly detection within certain daily calculation processes, improving employees’ ability to identify key areas for further assessment in minutes as opposed to a more manual process that could take several hours. In addition, BNY deployed an enterprise-wide generative AI solution that helps employees find information on various processes and procedures faster — allowing them to focus on more impactful work.
AI can be an important tool for mitigating certain types of risk as it can help detect anomalies and fraud by continuously monitoring transactions and identifying suspicious activities. AI-enabled scenario creation/analysis, anomaly detection and predication/classification can help supercharge risk management and control mitigation processes. In fact, BNY is actively developing and deploying many of these capabilities to enhance preexisting risk management processes.
Product Innovation: BNY’s goals include transforming our products into smart, integrated solutions that dynamically meet client needs using our AI capabilities and to embed AI-powered products and intelligent decision-making in client interactions and transaction processing. As an example, we are using AI to enhance our data management offering by helping clients interact with their data more seamlessly and accelerate onboarding of datasets with automated mapping across various schemas.
Business Model Evolution: The next phase of AI for financial institutions involves creating new value streams through AI capabilities, preparing for the evolution of financial market infrastructure and helping other market participants and clients through their transformation journeys. For example, companies can share best practices for responsible AI, partner with AI companies for continued innovation and find ways to facilitate interaction between humans and AI.
While AI can clearly be a growth multiplier, it is imperative to prioritize the responsible development and usage of this technology given the potential risks. Appropriate use of AI within the financial sector relies on comprehensive risk management, governance checks and balances at multiple stages of development, maintaining human involvement through validation, continuous education and collaborative discourse. In 2024, BNY published our commitment to the ethical and responsible use of data and AI, outlining our view on the below key tenets of responsible AI:
The responsible and ethical use of AI is not solely achieved using technical safeguards, governance, advanced models and knowledge sharing, but also through the democratization of AI itself. At BNY, we believe that every employee should be able to leverage the capabilities of our Eliza platform in a responsible manner and we actively pursue our initiatives with the perspectives and input of our global workforce through educational forums, internal “promptathons” and hackathons, and other collaboration opportunities. Throughout 2024, we focused on empowering our workforce with the knowledge and tools to thrive in an AI-driven world. We now have tens of thousands of employees on the Eliza platform, many of whom had never written a line of code but with the right training are now developing their own AI initiatives. We are committed to harnessing the power of AI by putting helpful tools in the hands of our people because we believe that AI can amplify human potential. Outside of upskilling our current talent, as a major recruiter from the top AI university programs, we are also keenly focused on bringing the next generation of talent into the firm and on our AI journey.
This is how we are reimagining growth — we are inspiring innovation by giving our employees access to AI in a responsible manner, so we can collectively be more for our clients. With over 240 years of history and our broad role in the financial system, we have the privilege of being able to innovate on behalf of our clients. The future of financial services will be defined by the industry’s ability to harness innovation.
Michael Demissie, Christopher Martin and Saed Shonnar contributed to this article.
1 Lapo Fioretti, Carla La Croce, Andrea Siviero, Elisabeth Clemmons, “The Global Impact of Artificial Intelligence on the Economy and Jobs: AI will Steer 3.5% of GDP in 2030,” IDC, August 2024. https://www.idc.com/getdoc.jsp?containerId=prUS52600524
2 “Artificial Intelligence Poised to Double Annual Economic Growth Rate in 12 Developed Economies and Boost Labor Productivity by up to 40 Percent by 2035, According to New Research by Accenture,” Accenture, September 28, 2016. https://newsroom.accenture.com/news/2016/artificial-intelligence-poised-to-double-annual-economic-growth-rate-in-12-developed-economies-and-boost-labor-productivity-by-up-to-40-percent-by-2035-according-to-new-research-by-accenture
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